The quality of your coaching staff can make or break your gym. Coaches are often the face of a gym and a key reason why members sign up and keep coming back.
They have the power to:
Make someone feel included or left unnoticed
Decrease the likelihood of injuries and accidents or increase the risk instead
Motivate members to create healthier habits or stunt their enthusiasm
Cultivate the culture you want or tear it down
If your coaches are not performing to the standard you expect, your programming, facility, amenities, pricing, or anything else you offer will not be valuable enough to outweigh the damage inadequate staff can do to your business.
Identifying and Addressing Problematic Coaches
Do you have a problematic coach on your team? Have you tried talking to them and providing feedback? Are they unwilling or unable to make the necessary changes? If so, they should not be coaching.
I know what you’re thinking: Yes, I know how difficult it is to find coaches. And no, you should not keep them on just because you need them or because they are a good person.
The few times I have had to let someone on my team go, it has always been in the best interest of the rest of the team, the company, and the members. Every time, it has been the right decision. Not easy, but necessary.
Making the Right Decision for Your Gym
Letting go of a coach is never an easy decision. However, it is essential for the overall health and success of your gym. By ensuring that all of your coaches meet your standards and contribute positively to the gym's culture, you are investing in the long-term success of your business and the satisfaction of your members.
In conclusion, a great coaching staff is vital to your gym's success. Evaluate your coaches regularly, provide feedback, and make tough decisions when necessary. Your gym, your team, and your members will all benefit from having exceptional coaches.
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